Case Study: NFM Lending, Great Lakes Division
Q1 2026
Over 1,000% growth in refinance volume,
more than 4× the industry average
In Q1 2026, the Great Lakes Division deployed the Insyde AI Sales Agent and fundamentally changed how it identifies and captures refinance opportunities, delivering results that redefined what high performance looks like in mortgage.
1000%+
YOY refinance growth
Q1 2025 → Q1 2026 refinance lock volume
4x
Industry average
Outpaced the market growth rate by more than 4× in the same period
Q4-Q1
Team retention maintained
LO income held stable through the industry’s slowest recruiting window
Industry benchmark for refinance volume growth in Q1 2026 averaged roughly ~240% YOY. The Great Lakes Division achieved over 1,000%, more than 4× that rate, driven by AI-powered sales prioritization through the Insyde AI Sales Agent.
The Challenge
Fragmented Data & Missed Opportunities
NFM Lending’s Great Lakes Division was working with fragmented borrower data across disconnected systems. This slowed lead response, created manual bottlenecks, and caused refinance opportunities to be missed.
The Solution
The Insyde.AI Sales Suite
Insyde.ai deployed its Sales Agent to centralize data, identify high-intent refinance opportunities, and deliver them directly to loan officers. This helped the team move faster, improve prioritization, and create a more consistent sales workflow.
The Results
Redefining “High Performance”
By Q1 2026, the division achieved 1,000%+ year-over-year growth in refinance locks, outperforming the industry by more than 4x. The team also improved lead conversion, reduced manual work, and strengthened loan officer retention during the seasonal slowdown.
The LOS Sales Suite didn’t just add a tool to our belt;
it fundamentally changed how we identify and capture
refinance opportunities.
Daniel sa
President | NFM Great Lakes Division
Take the Full Great Lakes
Story With You
Get the complete case study the strategy, the numbers, and the leadership perspective behind a 1,000%+ YoY refinance surge as a PDF you can share with your team.
- The 4-pillar Sales Agent framework deployed division-wide
- Full Q1 2025 vs. Q1 2026 performance breakdown
- How the Division protected LO retention through the slow season
- Daniel Sa’s take on what changed, in his own words
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NFM Lending – Great Lakes Division
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